Entrepreneurial ideas for marketing abound, but few of those talk to the soul of an introvert. The whole idea of marketing and the concept of hustling, moving and shaking can make an introvert want to run and hide in the nearest corner or never come out of his/her workshop. However, at the end of the day, business involves marketing and meeting with people – customers, vendors, stockists, and fellow entrepreneurs.
I am definitely an introvert, news that may surprise some, with as talkative and excitable as I can be in person! I need and crave solitude, though I do enjoy meeting with others and consulting, talking shop, hearing about client’s latest travel adventures or funny kid stories. I have to have a balance of interaction and stillness, and that can be difficult at times, but very necessary.
So, how does an introvert entrepreneur market their business without breaking into a cold sweat? Here are 3 tried-and-tested tips!
Entrepreneur Ideas: Marketing Tips for the Introvert
1. Take Baby Steps
Start off small. If you’ve been uncomfortable talking about your business or haven’t yet marketed it well, start by just sharing what you do with one new person every day – just one. Join an online mastermind group if an in-person one feels overwhelming.
Participate in the Indie Business Network’s weekly Instagram chats and at the end you’re able to share one sentence about your business and products – that’s a great, non-threatening way to share what you do with others. Stretch out of your comfort zone but do it gently and soon enough, it’ll be something that’ll motivate and excite you.
2. Carve in Down Time
As introverts, engaging with people tends to put stress on our energy levels, leaving us feeling exhausted and overwhelmed. So make sure you carve in down time for yourself and spend it doing what you love the most. This will fill you up, recharge you and give you the focus you need. Also, it’ll act as a reward for getting out there and marketing.
I used to ‘reward’ myself with a solitary activity after in-person networking events, telling myself that if I spoke to 3 new people that morning, learned about their business and connected them with someone I knew who may be of interest/assistance and shared about my work, then I’d get to go for a quiet hike or have a long soak in the tub to re-energize.
3. Leverage Your Introvert Qualities
You may not love interacting face to face with people, but you may naturally be a great listener. So pay attention to what customers and other business owners say and implement those ideas to grow your business. You may be a fabulous writer, so write your heart out to spread the word about your products via your blog, social media or press releases.
Also set up systems where needed to conserve your energies. For instance, you don’t need to reply to every single email – you can outsource it. The same is true for social media. If it overwhelms you, hire someone to manage it for you while you oversee their work.
Are you an introvert? Do you find marketing challenging? Which of the above ideas resonate with you?
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