Last week’s blog post was about Understanding the Signs of Burnout. It lists common signs and symptoms of burnout that entrepreneurs often face. Go ahead, check it out – I’ll wait! 🙂 Today I want to talk about some suggestions for bouncing back from burnout (or preventing it if you’re not already there!) Here are some tips:
Delegate – list all of your responsibilities. This may take a while to list everything you do for your business. It may also lead to more stress in the short term but trust me, as there is a purpose. Once you’ve listed all of your responsibilities, ask yourself these questions:
1) What am I willing to hand over?
This may be to an existing employee or a virtual assistant. Entrepreneurs often have a hard time giving up tasks, but once you experience the freedom and stress relief that comes with outsourcing a task or two (or twelve!), it becomes easier.
2) What am I willing to give up?
This may mean dropping that new product launch or not adding a new revenue stream you were working on. If you go through the list and feel joy when considering letting a specific project go, this is a strong indicator that your stress level and ensuing burnout may be relieved by dumping that particular task, wholesale account, or social media platform.
Consider if it is truly necessary to your business and if not, let it go. If it is critical, go back to question #1 and decidee if you can let someone else oversee it so that it is off of your plate, but still being handled.
Celebrate Your Successes – we often don’t take the time to look up from our work and realize just how far we’ve come. Take a few minutes and write down your biggest wins over the last year. Post them where you can see them regularly. Use the visual reminder to stop and pat yourself on the back for your hard work paying off.
Make Self Care a Priority – turn off the computer or leave the workshop at a set time each day, not checking email until the next business day. Take a bubble bath, go for a run or get a massage – whatever you need to relax and pamper yourself. If you make self-care a priority, you’re getting that necessary mental and physical break from your business that can stimulate new ideas or approaches to problems.
Get Support –surround yourself by supportive people. Being an entrepreneur can be lonely, especially if you’re a solo entrepreneur, wearing all of the hats in your business. We know all too well how many hours we can spend in the workshop making our products and then working well into the night after the family sleeps to handle the paperwork, marketing, packaging and shipping responsibilities. It can be a lonely existence. Make sure you’re connecting with other entrepreneurs who ‘get’ what life is like owning a handcrafted business.
That being said, don’t allow negative people in your life or those that will stoke the flames of burnout and stress. Make sure your support system is uplifting and encourages you to do what is best for you.
In my opinion, one of the best investments you can make in your business is to hire a business coach. Yes, I’m a bit biased, as I coach beauty business owners on a variety of topics. However, I’ve personally experienced as well as heard from my clients that the support and additional eyes on their business helps keep them focused and develop creative solutions to problems. Overwhelm is reduced because they know what to focus on and what to avoid to get to where they want to be.
Burnout isn’t the end of the world and you can bounce back from it and reduce the likelihood of it happening again. Just start today by taking a deep breath and committing to making your business work for you, and no longer being a slave to your business.
Have you struggled with burnout in your handmade business? Share your best tips below for bouncing back or avoiding burnout in the comments below!