Are you new to the beauty business and/or secretly wonder if you have what it takes to be successful? Do you dream of seeing your products on store shelves, in magazines or on tv but wonder if they’re good enough? Are you tired of the craft fair scene and want to move your business to the next level?
Do you just want someone to be HONEST with you about if you and your products have what it takes? Someone who knows what customers, stores and spas are looking for and can help you build your business? Then you need this 1:1, no holds barred beauty business coaching program for those serious about building their beauty empire.
As you may know, my entrepreneurial journey began when I bought Vintage Body Spa with no business background. I’ve earned my MBA in the trenches, learning as I go. Over time, others saw the successes I’ve had and have asked me to help guide them. This led to the development of Bath and Body Academy.
I now coach and consult a number of soap/bath and body product makers, and often one of their first questions is ‘Can I really make it? Are my products good enough? Do they have what it takes to be in celebrity gift bags or on boutique shelves?”
While I don’t have a crystal ball and can’t guarantee your products will make it to the shelves of Whole Foods or Nordstrom’s, I do know what it takes to run a successful beauty business, and am now sharing my experience and providing personalized feedback on what you can do to improve your products and marketing message. All so your customers can find you, buy your products, fall in love with them and return over and over again to buy more.
In my time in the beauty industry, I’ve seen a lot of handmade businesses fold and seen some that have exploded. I’ve carefully watched those that ‘made it’ and compared their products and their actions to those companies who closed their doors.
I’ve launched products that have been big flops. I’ve also launched some items that I couldn’t keep in stock because they’ve sold so quickly. My products have been on Good Morning America and they’re sold in a number of boutiques nationwide and private labeled in spas worldwide. I’ve learned a LOT during my years in this industry and my company and I will be a significant player in the field for years to come. I’m here to help you do the same.
So how can I help?
You may already be worried and wondering ‘Is she just going to criticize my products, tear them apart and make me feel like all the work I’ve already done has been worthless?’ Have no fear – all feedback and suggestions are honest and direct, gentle but firm. We all start from zero. My intention is to help you learn from my mistakes and the mistakes of others to save you time, money and heartache.
Yes, some clients may have more work or obstacles to overcome to get their products in the pages of magazines or on store shelves, but if it is truly a goal and not just wishful thinking, I am here to help you make that happen. My suggestions will be honest and I won’t sugar coat things if there is something of major concern, but I am also aware of how much heart and soul we put into making our handmade creations and am mindful of your emotional investment as well.
Though I typically offer consulting beginning at $150/hour, I am passionate about helping indies grow their businesses, especially in this industry, so I’ve priced these packages at affordable rates for those who no longer want to have a hobby but a true beauty business.
There are 3 options to work with me in this unique program – choose whichever works best for your budget and how urgently you’d like to see a difference in your business.
1. Just the Facts, Ma’am
For those who are unsure about their potential and future in the industry, and just need honest, direct feedback and guidance to begin with, this is the option for you.
You’ll complete a detailed questionnaire about your products and your business. You’ll also send your top selling products (fully labeled and packaged like you were sending an order to a customer) to our facility for review. I will personally evaluate your questionnaire and products and calculate an overall score.
You’ll receive a detailed review of various keys to success including (among others):
• pricing structure
• profit margins
• marketing message and
• web presence.
Your report will include PERSONALIZED feedback specific to YOUR business – this isn’t a short, generic template (think 10-20 pages long) – I dig deep to review and analyze all the different things you may or may not be doing and suggest a CUSTOMIZED plan for improvement. Your personalized, DETAILED report will list the strengths that you should continue to build upon along with free or low cost tweaks and investments you can make to improve your products and the way they’re received in the marketplace.
You’ll walk away with clear directions on what you can do to stand out, attract more customers and make more money. You’ll also receive fill-in-the-blank forms and templates and secret bonuses to help you run your business more efficiently.
Investment for the Just the Facts Ma’am package: $247 (value of $397)
2. ‘I’m All In!’ Package: Review + Strategy + Coaching + Accountability
This package is for those who are committed to growing their beauty business but know they need some help to get their business to where they want it to be. This includes everything in the Just the Facts Ma’am package, but the focus here isn’t just to show you what you’re doing right and suggest areas of improvement, but to work together to implement those changes and make your business more profitable.
You’ll get my personal review and evaluation of your products and your completed questionnaire. You’ll also get a PERSONALIZED, DETAILED report specific to your business with suggestions for improvement.
We’ll then hop on the phone or Skype for a laser-focused 45-minute consultation to discuss the most pressing areas for you to work on, identify goals for future growth and map out a plan for you to reach the goals you’ve set.
You’ll also get 4 weeks of coaching and accountability to keep you focused and moving closer to your goals. We’ll meet each week by email for feedback and suggestions specific to your business. At the end of this program you’ll have clarity on what you’re offering, to whom and how you can make more money. You’ll have already implemented a number of changes and should see increased sales as a result of working together. You’ll also receive fill-in-the-blank forms and templates and secret bonuses to help you run your business more efficiently.
The investment for the ‘I’m All In!’ package is $397 (value of $750).
3. Skyrocket to Success – Custom Designed VIP Day
This custom package is for those who want the fast track to significant change in their business. We’ll meet via Skype so there’s no travel required. You get everything in the ‘I’m All In!’ package:
• Personal review and evaluation of your products and completed questionnaire
• Personalized, detailed report specific to your business with suggestions for improvement
• 45-minute consultation call to prepare for our VIP day session and assign homework to complete before our day together
You’ll also get a VIP day with ALL of my attention focused ONLY on you and your business. We’ll meet to discuss and work through your biggest stumbling blocks. For instance, we may:
• Revamp your product line to focus only on the best selling and most profitable products
• Create a social media plan, get you set up on social media sites and start connecting with customers
• Rewrite your website sales copy or promotional brochures
• Map out a plan to find and contact potential wholesale accounts
We will work together to set the agenda and we’ll settle in for a powerful, focused workday together. You’ll come away with increased clarity, major projects started (and possibly completed) and a detailed plan to continue the momentum you’ve started. Your VIP day will also include fill-in-the-blank forms and templates and secret bonuses to help you run your business more efficiently and increase your profits.
You’ll then have 8 weeks of follow up coaching and accountability to keep you on track and seeing the results you’re looking for.
A VIP day can be the best use of funds to start your business off on the right foot or to switch gears and strategize when things just aren’t working as expected in your business. The investment for the Skyrocket to Success VIP Day is $997 (value of $1750). A payment plan is available at no additional charge.
Don’t make the same mistakes others have made that have forced them to close their doors.
Learn from my mistakes and successes and shorten your learning curve to achieve results in a much shorter time.
If this is your year to make it or break it, or if you’re ready for some honest (but gentle!) feedback and suggestions on how to make it in the beauty industry, then sign up today.
**Note: Due to the large amount of time I spend reviewing each client’s business and products, spaces are very limited.**