Welcome back to the Meet the Instructors series. This week, I’m happy to introduce you to Sharon Falsetto, of Sedona Aromatherapie. Welcome, Sharon!
Business Name: Sedona Aromatherapie
Tell us about your business.
My business has evolved since I first set out in 2007. Today, I offer home study aromatherapy courses, combined with the practical application of aromatherapy in the making of custom bath and body products for a variety of customers across the United States. I make a variety of bath and body products – all with pure essential oils. I can make anything from a single blend – to a few hundred! I’m always up for a challenge!
I also offer professional writing services to those in the business. I have written many articles about aromatherapy, in addition to blogging, ghostwriting and writing a book on aromatherapy. I currently co-edit the National Association for Holistic Aromatherapy Journal.
I trained in the UK for my certification in aromatherapy – and in addition have visited France to learn about the distillation process of plants firsthand. I bring these unique skills to my US customers and students – and hopefully they end up with either a unique education or a unique custom product!
How did you come up with your business name? What’s the inspiration behind your company?
My business is located in Sedona, Arizona. The town of Arizona is named for one of its early founders – Sedona Arabella Miller Schnebly. Her husband – T.C. Schnebly – actually nominated his wife’s name for the town. If you read the history of Sedona Schnebly’s life, you will discover that she was a strong lady with some hardships and heartbreak in her life. One of these greatest heartbreaks was the death of her daughter in a tragic riding accident at a young age. I also wanted to acknowledge the French “re-discovery” of aromatherapy (in particular, the French chemist Rene-Maurice Gattefosse) so that is where “Aromatherapie” comes into my business name (Aromatherapy in French is Aromatherapie). I then combined the two parts to come up with “Sedona Aromatherapie” – a combination of history, location and what I do.
What’s the best part of being a beauty entrepreneur?
The opportunity to educate people (either through articles, courses or products) of what goes into making a natural beauty product.
What inspires you?
My students and customers inspire me! They inspire to keep on learning myself – and in the success of their education and/or products created.
What’s been the biggest business risk you’ve taken? If you’d like, share how that risk turned out.
I’m not sure about business “risk” – but I did make the move from the UK to the US to set up my aromatherapy business. Although it was personal circumstances which promoted my initial move, I still had to learn the logistics and market for setting up a brand new business in a country that I was new to. There have been struggles along the way but I still don’t think I would have changed anything about my decision – I’ve also been presented with some wonderful opportunities that I don’t think I would have had without that “jump.”
What’s on the horizon for your business?
I’ve just published a book – Authentic Aromatherapy (Skyhorse Publishing, January 2, 2014), so that is pretty exciting for me. I am also in the final stages of writing a professional certification course in aromatherapy. It has been a long work-in-progress at over 200 hours of study – but I think new students will learn a lot from it when it is released (hopefully by summer 2014!). And I think more courses and/or books will follow – I love to share my experiences and knowledge with others, so they can begin their own journey into this business too.
What’s your favorite resource that you think all beauty entrepreneurs should know about?
The internet offers a lot of resources – and the chance to network – with others in the business that previously we didn’t have access to. However, there is also a lot of mis-information out there so its important to choose your sources wisely. Become a member of either an aromatherapy or bath and body organization (depending upon your interests) and network with others in the industry. Example organizations include National Association for Holistic Aromatherapy and the Indie Beauty Network. I have learned a lot from members of these organizations.
Please share how we can connect with you (website, social media, etc).
You can find me at:
My website: www.sedonaaromatherapie.com
My facebook page: http://www.facebook.com/SedonaAromatherapy
Google + : http://plus.google.com/+Sedonaaromatherapie/posts
Thanks so much, Sharon, for telling us more about yourself. Check out Sharon’s products available at Bath and Body Academy: Basic Bath Products with Essential Oils, Sage Aromatherapy Course, Lavender Aromatherapy Course, and Butters, Balms, Creams, & Lotions.