Welcome to the second installment in our Beauty Business from A-Z: B is for Back Bar. Today we’ll review what a back bar program is, how it can help your beauty business and share a stellar training resource by a colleague of mine if you’d like to create a back bar program through your company.
Back bar is when you package your personal care/cosmetic products in bulk packaging and sell them to spas and salons to be used in their treatment rooms. Products are packaged in larger than retail sizes and allow the spas and salons to treat multiple clients from one container of product, reducing their costs. These products can be from your regular line, or you can create customized products to offer in your spa lineup.
You can create a significant stream of income by offering back bar products and customized treatment programs and selling to spas and salons. You manufacture, package and sell in bulk, which saves you quite a bit of time in labor and packaging costs. Granted, the spas and salons will purchase at discounted prices, but you’re still able to profit because of the bulk packaging.
Spas and salons love back bar products because they come in much larger containers (for instance, instead of an 8 oz bottle of lotion, it’s 32 oz, 64 oz or even a gallon), so they don’t have to spend a lot of time constantly ordering inventory. Having a menu of items to choose from to create a signature spa treatment for a client takes the guesswork out of it for them and helps provide a unique experience for their clientele.
Beauty business owners love back bar not only because they manufacture and package in bulk, but being able to say ‘my products are used by the XYZ spa’ is a great confidence and credibility booster. Customers who have a wonderful spa experience will recommend it to family and friends, bringing in additional customers to try treatments using your products. Some spas and salons sell their back bar products in retail sizes too, which could be another way for you to increase sales.
I review a bit more about back bar programs in my book, 10 More Revenue Streams for Your Bath and Body Business, so if you’re considering this route, check it out and learn more about the pros and cons and steps to get started. I also highly recommend the ‘Oh La La, I Want to be in Spas!’ course by Lucky Break Consulting. Lela goes in depth on just how to select products for a back bar program, how to sell to spas and how to create customized treatment protocols for the spas and salons. Click here to review the calendar to see when she’ll be offering the class again.
What questions do you have about a back bar program? Ask them in the comments below.